Wednesday, April 4, 2012
Scentsy began with a simple idea
Scentsy began with a simple idea—a safe, wickless alternative to scented
candles—and quickly grew into one of the most successful direct selling
companies in the world. This wickless
concept is simply decorative ceramic warmers designed to melt scented
wax with the heat of a light bulb instead of a traditional wick and
flame.
Entrepreneurs Heidi and Orville Thompson encountered the product line at
a home show in early 2004, purchased the tiny company, and moved
Scentsy to Meridian, Idaho, where the company’s first home office was a
40-foot ocean shipping container on a small sheep farm. The Thompsons
were inspired by how fragrance brings powerful emotions and memories to
the surface—without the safety risks of a burning candle—and launched
Scentsy as a party-plan company that same year.
Scentsy joined the Direct Selling Association (DSA) in 2004 and enrolled
its first Independent Consultant. Since then, the company has expanded
operations, hired a strong executive team, extended its product line,
innovated around the Scentsy business opportunity, and received numerous
awards for its growth and ethical business practices. Scentsy was named
the number one consumer products company on the 2010 Inc. 500 list,
ranked among the top 100 on the 2011 Inc. 500 list, appeared in the 2010
Direct Selling News Global 100 list of top direct selling companies,
and received the DSA’s 2010 and 2011 Success Awards and the DSA’s 2009
Rising Star Award.
In less than eight years, Scentsy has generated more than $1 billion in
revenue. Today, the company’s family of passionate Independent Scentsy
Consultants shares the Scentsy experience and the Scentsy difference
throughout the United States, Puerto Rico, Guam, Canada, and Europe.
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